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What Are the Top Marketing Strategies

When it comes to business, marketing is always a must. Brand exposure mainly relies on marketing to get the desired result. Marketing allows the consumers to learn about the brand as well as its products or services. The business industry has developed numerous marketing strategies. There are modern marketing strategies used by various companies. Learn about the top marketing strategies of today.

Text Marketing

Sending text messages or text alerts has been a marketing strategy ever since cellphone has become widely distributed in most countries. The text alerts are sent to the whole area such as a city, state or even a country. The basic message is about a new product or service provided by a certain brand or company. They are also informed about great deals and discounts using text alerts.

Direct Mail

The most common example of direct mail marketing is distribution of leaflets and flyers in the business area. This strategy greatly attracts the attention of the people receiving the leaflets or flyers. It is cheap but rarely produce great results.

Direct Response

This marketing strategy is commonly found in television, magazine and radio using advertisements that prompts people to act such as make a call. This is one of the most expensive marketing strategy still being used nowadays.

Catalogue Marketing

Catalogue marketing is usually done by compiling the goods or services offered by the company along with promotions or package deals in a catalogue. This is usually used by retailers or distributors of the brand.

Phone Marketing

Telemarketing campaign is done using telemarketers responsible for contacting potential customers. There is a training necessary to produce qualified telemarketers. The success of this campaign depends on the quality of telemarketers.

Personal Selling Strategy

This marketing strategy is basically selling products or services face to face with the consumers. The marketing campaign yields great result although the investment is higher than some other marketing strategies.

Internet Marketing

Online marketing is considered one of the highly effective new marketing strategy with relatively low cost in the market today. One must use online marketing if they even want to compete in such a rigid industry. The online marketing campaign varies from social media marketing to email marketing.

Aside from these, companies are also taking advantage of other effective marketing strategies. Your products or services along with the market you are in can influence the type of marketing strategy you have to use. A great marketing plan is essential if you want to launch an effective marketing campaign. You want to make the best use of your resources and generate the best possible result. It is proven that using both traditional and modern marketing strategies are highly effective.

Your resources can limit the suitable marketing strategies you can use. Consult with the qualified marketing expert to help you develop a great marketing plan.

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